
This is the advertisement I want to work in. The company is Atkins Tennis Center. It is a complex located in Urbana, on the campus of University of Illinois and it provides several services to the community as well as students and staff of the University of Illinois. Moreover, it is the home of the University of Illinois tennis teams and during the year there are different important events, such as USTA Boys 18 National Team Championship or Illinois USTA/ITF Junior Tournament, so on.
There are other places where people can practice this sport; for example, Champaign Park district- Tennis Center, located in 2802 Farber Drive.
The reason I want to work in this ad is because I think the left side is very crowded, with all this amount of sentences positioned in different directions and overlapping others. All of this make that the ad becomes chaotic.
For example, after see the telephone number and behind it the phrase "Check it out", you do not know exactly what to read next. Also, the name of the company does not stand out and everything has almost the same emphasis.
It is good to see a free space in the right side, yet it should be the emphasis point of the ad or the place that makes balance; nevertheless, the left part is where the visual weight is.