This is a image from The Economist. It is a international politics and business magazine. It is difficult to read the text because it is backwards, but ones you read it, everything make more sense. At the beginning you see how the brain is a ball of wool used to make something. It is telling us to be active but ones you read the text you realize that you have to be more active than usually and not waist your time doing nothing. The repetition of the black and red all along the illustration keep the design more unify. Also, the slight diagonal the illustration draws make the design a little bit more dynamic.

This ad from Nike got my attention because they want to give the idea of how much work and how much attention they pay to each of its products so clients can buy quality products and trust not only in the products but also in the brand

I found this ad in "How" magazine of February 2006. First of all, it got my attention because of the color contrast and the image of a rat. Then i could read the fact of "Arsenic kills rats" because of the way it stands out from the black background. After it I continued reading the one on the right "What do you think it does to you". It is very interesting how keep your attention in the ad itself because of the content and how everything is positioned. One object make you continue to the next one until you realize it is to advice you against cigarets. Very clever!

This ad from Digital Arts magazine (June 09) got my attention because of how image and words work together. In this case neither the image nor the headline would work as well as they are doing it here if they were separated. It is an smart concept which has been very well resolved with the metaphor of the blood being as an elixir of life. I like how the designer make the connection of the blood being an elixir for life and use it for this brand that save the life of the designers.

It find very interesting the approach of this ad from "How" Feb. 2006 . How the designer treated typography as symbols that aliens made on a field to get the attention of the public, mostly designers, to find on that website the perfect font, making a big a perfect match between the image and the sentence.