I found this ad in "How" magazine of February 2006. First of all, it got my attention because of the color contrast and the image of a rat. Then i could read the fact of "Arsenic kills rats" because of the way it stands out from the black background. After it I continued reading the one on the right "What do you think it does to you". It is very interesting how keep your attention in the ad itself because of the content and how everything is positioned. One object make you continue to the next one until you realize it is to advice you against cigarets. Very clever!