This ad from Digital Arts magazine (June 09) got my attention because of how image and words work together. In this case neither the image nor the headline would work as well as they are doing it here if they were separated. It is an smart concept which has been very well resolved with the metaphor of the blood being as an elixir of life. I like how the designer make the connection of the blood being an elixir for life and use it for this brand that save the life of the designers.