This add is very clever in how it makes the relation between the headline meaning with the consequences when smoking (losing a lung) and the different weight of the. It is great to express visually the meaning of what you are reading.

I found this image in Internet. http://bestphotoshoptutorials.net/2009/03/19/40-examples-of-beautiful-typography-in-advertising-design/

I really like how the type is designed to match the meaning of the ad. It is very eye catching to see letters as bushes where some of them are death. It is a clever idea to conect the concept of refreshing your knowledge through this visual solution, the watering can and the bushes, to bring your knowledge back.

This image is from How magazine June 2009. First it got my attention because of the tattoo of the bald head so the type stands a lot in it. After read the headline and understand the concept I think it is very clever and funny. After it, I saw the logo (white type over the red rectangle) and I like how the three straight lines are repeated to form the "m" and the "e".

I took this add from Communication Arts magazine January/February of 2009. I chose it because of using the car´s antenna to promote the Gorge Grown farmer´s market. It is a great idea to use reproduction of fresh vegetables and use the antenna as if it was a kebab. At first it is a little difficult to see it, but it is a very creative and innovate idea.