I found this image in Internet. http://bestphotoshoptutorials.net/2009/03/19/40-examples-of-beautiful-typography-in-advertising-design/

I really like how the type is designed to match the meaning of the ad. It is very eye catching to see letters as bushes where some of them are death. It is a clever idea to conect the concept of refreshing your knowledge through this visual solution, the watering can and the bushes, to bring your knowledge back.