Looking for different ads I found these images from Lego. The ad doesn't add type to sell the product but with the simply reason that these doesn't need it. This is the case that a picture is worth a thousand words. With the image they are showing how creative the product is than can recreate anything kids want.

http://www.tribbleagency.com/?p=410

This is an example of a clever ad. It is very eye catching, creative with a great concept. It is very interesting how in this ad the blower is mixed with the newspaper/magazine article as if that blower can take away anything, any "bad news. Also the concept is not only showed visually but also it is showed in the headline.